masterfloorsg: Carousell allows us to engage directly with customers

Patricia Tan, a Co-Partner at Masterflooring Singapore, leads a wholesale distribution company specialising in Vinyl and Timber decking. Together with her business partner, Kelvin Chow, they have been on Carousell for more than 3 years offering cost-effective flooring solutions to families in Singapore. Their most popular product is the in-house 5mm Natureliving brand vinyl, known for its excellent anti-slip features and non-toxic composition, making it safe for pets and children. Their dedication to environmentally conscious practices has also earned them a Green BCA certification.

Carousell has been a game-changer for their business, especially when Patricia and Kelvin noticed a shift in customer preferences. More people now prefer to connect directly with suppliers like them, bypassing interior designers and contractors, and Carousell allows them to engage directly with customers.

They recalled receiving a chain of referrals after they managed to help a customer save a significant amount of money in contrast to the quote they had received from an interior designer.

Before Carousell, they faced challenges with visibility and standing out in a competitive online marketplace. However, the use of seller tools such as Spotlight and Bumps have helped in enhancing their marketing efforts and reach a broader audience. During the pandemic, they also experienced a boost in outreach and inquiries, highlighting the platform’s relevance during uncertain times.

Their experience on Carousell has been great so far. The platform is easy to use, giving sellers like them the flexibility to set prices and even set automatic replies for frequently asked questions from interested customers. Furthermore, receiving positive feedback from satisfied customers has boosted their credibility and attracted more customers to their profile. 

An advice from both founders is to explore all available channels for business growth and sustainability. Masterflooring’s story serves as an inspiring example of how an open-minded approach to different channels can lead to great achievements in the online marketplace!