Problem:
Watch Exchange Singapore, a premier luxury watch retailer, sought to expand their market reach and establish a strong online presence to complement their boutique at Far East Plaza. They aimed to connect with serious collectors and enthusiasts while building a reputation for reliability and fair pricing.
Solution:
Carousell became their platform of choice due to its extensive user base and the presence of dedicated luxury watch buyers. The tools and features that contributed to their success included:
- Bump and Spotlight: Enhanced visibility of their listings, resulting in faster sales.
- Client-Based Reviews: Helped build trust and credibility with potential buyers.
- Direct Communication via Carousell Chat: Allowed seamless interactions with customers and quick resolution of inquiries.
- Carousell’s Support Team: Assisted in swiftly reinstating listings when marketplace policies caused disruptions.
Impact/Results:
- Approximately 30% of their client inquiries now come from Carousell.
- Notable sales increase during peak seasons, such as Chinese New Year 2022, sustaining momentum even in non-peak months.
- Strengthened relationships with clients, leading to repeat customers, recommendations, and a solid reputation.
- Enhanced client interaction through prompt customer service and competitive pricing, supported by Carousell’s comparison-friendly marketplace.
