Problem:
Yi Ki Door faced challenges in expanding their local reach and building a credible brand image in a competitive market, especially during the Covid-19 pandemic.
Solution:
Devin, the sales and marketing manager, utilized Carousell to address these challenges:
- Local Audience Reach: Leveraged Carousell’s platform, which is used by 1 in 3 Singaporeans monthly, to connect with local customers.
- Seller Tools: Utilized Bump and Spotlight features aggressively to boost visibility and attract interactions.
- Review System: Focused on generating positive reviews from customers to enhance their brand image.
- Customer Service: Improved service quality and responsiveness to establish trust and credibility.
Impact/Result:
- Increased sales through effective use of Carousell’s tools and genuine customer reviews.
- Strengthened brand image by combining strong reviews, speedy customer service, and interactive posts.
- Devin found the process rewarding as their efforts positively impacted clients and grew the business.