mobilerelation: Buyers get a sense of security with the InstantBuy warranty program

Mobile Relation has been in the business of buying and selling electronic gadgets, specializing in mobile phones, iPads, laptops, earphones, and more. Their top-selling products are Apple devices. Since 2013, Mobile Relation has been leveraging Carousell to connect with customers, and they are now part of Carousell’s InstantBuy program, which certifies their pre-owned electronics and provides warranty services.

Discover Mobile Relation’s range of certified pre-owned electronics on Carousell today!

November 25, 2022

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Problem:
Mobile Relation, established in 2018, specializes in buying and selling electronic gadgets like mobile phones, iPads, laptops, and earphones, with Apple products being their best-sellers. Before joining Carousell’s InstantBuy program, customers were hesitant to buy pre-owned products online due to concerns about product condition.

Solution:
By joining Carousell and utilizing the platform’s features, Mobile Relation enhanced its business by:

Product Photos: The ability to post actual product photos helped potential buyers better understand the condition of pre-owned products before making a purchase.
InstantBuy Program: As a partner in Carousell’s Certified Electronics program, Mobile Relation offered buyers security through certification and warranty services, building trust and boosting sales.

Impact/Result:

7x Increase in Listing Views: InstantBuy helped increase visibility for Mobile Relation’s listings.
4x Increase in Sales: The confidence provided by certification and warranty services led to a substantial boost in sales.

“We chose Carousell because it was the first platform to allow sellers to post product photos. Being able to show actual product photos of pre-owned gadgets has made a huge difference in helping customers understand the condition of the products before making a purchase.

Joining InstantBuy was a game-changer for us. It reassured our buyers, who now felt confident purchasing pre-owned products due to the added certification and warranty. This resulted in a 7x increase in listing views and 4x more sales.

We’ve had an excellent experience on Carousell, and customer reviews praising our service have been encouraging. My advice to other secondhand electronics sellers is to join InstantBuy—it will help build trust and increase sales. Most importantly, know your product well, be transparent about its condition, and always provide as much information as possible. If there are defects, make sure your buyers know upfront.”

-Mobile Relation, Electronics Reseller

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