Shine a Spotlight on Your Listing

Turn to Carousell Spotlight to boost your listing over a longer period. Secure fixed slots to show your listings to buyers searching for listings like yours. You can also make the most of your budget and pay only after buyers click in real time.

Spotlight Ads get 4.5 times more clicks, and more than 3 times the number of leads.

The response has been significant. For every $10 we invest in Spotlight, we see returns of between 70 and 150 per cent.


Why Spotlight?

Carousell Spotlight
Boost your listings over a longer period

Spotlight secures fixed slots for your listings to be shown to buyers searching for listings like yours.

Full control

Customise the campaign duration, daily click target and target keywords to suit your needs.

Guaranteed results

We do everything we can to help you reach your daily click target.

New! Pay only after clicks are delivered in real time. Spotlight all listings for as low as 100 Coins.

Complete flexibility

End your Spotlight Ad at any time, or start a new campaign on the same listing easily with ‘Run Again’. You only pay for delivered clicks in real time.

Boost profits
Extra play

Give your Spotlight Ad even more of an edge with priority placement and by targeting buyers who search for specific keywords.

How does Spotlight work?

Hit the “Promote” button on your listing, and then “Spotlight” to start customising the options to maximise your reach. 2 3 1 Choose the number of unique clicks you would like to get each day. Move the slider to see how much that number of clicks cost in Carousell Coins.

You only pay after clicks are delivered in real time. Spotlight will continue running until your coin budget is fully spent.

Pro Tip: Optimise your coin budget by running Spotlights on all your listings for as low as 100 Coins.
2 3 1
Jejaki kemajuan kempen Spotlight anda dalam cerapan Profil anda. Berikan Iklan Tumpuan anda peningkatan tambahan dengan Keutamaan dan Penyasaran Kata Kunci. 1 2 3

Supercharge your Spotlight

Give your business an edge with Priority

Under “Prioritise your Spotlight Ad”, you’ll see how many other Spotlight Ads are running in the category of your choice. Moving your slider allows you to decide how much more you want your Spotlight to stand out

You can have up to “200% priority” over other Spotlight Ads. Move the slider to see the number of Coins required to secure the most prominent positions

Keyword Targeting

You can also design your Spotlight to target buyers searching our marketplace by keyword

The cost per keyword starts from S$0.20 per click. The price is determined by the popularity of the keyword in the marketplace

Coins are only deducted when a target keyword delivers a click

The costs for keyword targeting are deducted from the daily budget set for your Spotlight Ad, and the campaign can run for as long as you have enough Coins

When should I Spotlight?

With millions of listings on our platform, successfully reaching your target audience is key to your success. A Spotlight Ad works best if you:

  1. Have multiple items to sell and want to advertise for several days at a go
  2. Want to target users who may be interested in your item, no matter which category they are browsing in
  3. Want a constant stream of visibility for a wide range of products

A smart and easy investment


A Spotlight Ad can run from 3 to 30 days, and is purchased using Carousell Coins. Save even more when you buy Coins in bulk with discounted bundles.

The price of a Spotlight Ad can vary slightly based on traffic and category.

Strong demand can also cause small increases in price. This prevents too many ads from competing for prominence, and ensures that your listing’s reach is maximised.

You’ll only have to pay when a click is delivered, so every penny of your budget is put to good use.

Ready to Spotlight your listing?