Spotlight is a seller tool designed to increase the visibility of your listing on the marketplace. As the name suggests, it places your listing in the spotlight! Your listing will be pinned across categories in search results, ‘Your Daily Picks’ and ‘For You’ sections, allowing as many potential buyers as possible to come across it.
Spotlight guarantees that you only pay for the clicks that your listing gets. You’re able to set a daily budget (depending on the desired number of clicks) and the duration of your Spotlight campaign. Once you’ve reached your target number of clicks for the day, Spotlight will pause from running.
Advertise more than one listing at a time, for several days in a row.
Target buyers actively browsing across categories.
Keep your listings at the top of your marketplace with continuous exposure.
You’ll only have to pay when a click is delivered, so every penny of your budget is put to good use.
Pro Tip: Optimise your coin budget by running Spotlights on all your listings for as low as 100 Coins.
You can select up to 100 listings to set up Spotlight at one go!
Note: Bulk Spotlight is an exclusive benefit for Professional account users or CarouBiz subscribers. If you’re not a Professional account or a CarouBiz subscriber, you won’t be able to access this feature.
Did you know you can see how many others are running spotlights at the same time?
For example, if a buyer searches iPhone X, there could be 149 Spotlight ads under Mobile Phones & Gadgets category competing for visibility.
In order to stand out and have your spotlight priortised in the marketplace, increase the priority of your listing!
Moving your slider allows you to decide how much more you want your Spotlight to stand out. You can have up to “200% priority” over other Spotlight Ads. The ad inventory available for Spotlight ads are limited, and sellers who pay for priority are more likely to have their campaigns successfully delivered.
Enhance your listing’s visibility by utilising keyword targeting which allows you to select specific keywords that potential buyers frequently search for.
Each keyword is priced differently and you will be charged at the price of the keyword should your listing be spotlighted for these searched terms.
Maximise your reach and ensure your listing stands out by strategically targeting the keywords that matter most to your audience!
Instead of allocating a fixed amount of Carousell Coins to pay for your Spotlight and receiving refunds for unused coins, sellers will only pay after clicks get delivered to your listing.
Coins will be deducted on a daily basis from your coin balance when your listing gets clicks. All you need is a minimum of 100 coins in your balance to start a Spotlight campaign!
If your coin balance is below the minimum of threshold (100 coins), that can put your Spotlight into a ‘Paused’ status. Top up your coins wallet within the next 24 hours to have your spotlight campaign restored.
Spotlight and Bumps both help to improve an item’s visibility, but they work differently. 🚀
You can also buy a Bump while your listing is running a Spotlight campaign. The Spotlight campaign will run independently from your Bumped item. The Listing Insights are different and will be able to show the performance of each feature separately.
Power up! – our data shows that a Spotlight helps you get up to 4.5x more clicks, and more than 3x more chats. Start your Spotlight campaign now to multiply your sales!