Problem
Raya Fe Arcagaela, a real estate broker based in Pasay City, initially struggled to find a reliable platform to generate consistent, high-quality leads. While she used other platforms like Lamundi to expand her reach, she found that many inquiries were from casual browsers rather than serious buyers. She needed a solution to connect with legitimate buyers who were ready to make significant investments.
Solution
Raya turned to Carousell and began utilizing its Seller Tools to maximize her listings’ visibility:
- Seller Tools (Bump, Spotlight, VIP Packages): These advertising features helped her listings stand out, significantly increasing her visibility and attracting serious buyers.
- Targeted Reach: Carousell’s platform connected her with buyers who were actively searching for properties, leading to higher-quality leads.
- Consistent Results: Between 2018 and 2019, Raya saw a dramatic increase in business transactions, closing over ₱100M in 2018 and ₱150M in 2019, all from cash buyers sourced through Carousell.
Impact/Result
- Closed over ₱100M in 2018 and ₱150M in 2019 , all from cash buyers through Carousell.
- Achieved 70% of her leads from Carousell, surpassing other platforms in terms of quality and conversion.
- Built a reputation for working with serious buyers, solidifying her success as a top-performing real estate broker in Pasay City.