Holiday Sales Strategy: Key Points for Black Friday / Singles’ Day
Singles’ Day was initially modeled after Thanksgiving’s big sale, created as a Chinese online shopping festival on November 11, known as “Singles’ Day.” It was first launched in 2009 with only 27 participating brands but generated an impressive RMB 52 million in sales—10 times the average daily transaction on the platform. Fifteen years later, with the rise of e-commerce platforms, these November sales events like Black Friday and Cyber Monday have spread globally, fueling the festive shopping spirit.
As an online store owner, your top priority is to ensure your inventory is fully stocked ahead of time. When the shipping season is in full swing, replenishing stock becomes a challenge. Failing to meet demand could mean lost customers and a tarnished reputation. Sellers should also employ smart pricing tactics—monitor other brands’ prices, assess your product advantages, and set promotional prices accordingly. To make a lasting impression, consider setting prices or discounts in multiples of “5” or “1,” aligning with the Black Friday or Singles’ Day themes. This approach can reduce abandoned carts and attract more potential customers.
Holiday Sales Strategy: Black Friday / Singles’ Day Themed Promotions
Aside from offering free gifts or free shipping, you’ll need special themed promotions to keep customers engaged. Consider running early-bird or flash sales to entice shoppers. For example, use an advent calendar model, where you offer discounts on a different product or category each day. This keeps things exciting while giving consumers a chance to try your best-selling items at a discount. Additionally, use social media to widely promote your events. Leverage your platform’s influence to engage with existing customers, strengthen brand loyalty, and attract repeat buyers.
Holiday Sales Strategy: How to Increase Exposure During Black Friday / Singles’ Day
With so many brands offering promotions, standing out is challenging. Effective advertising can increase your online store’s visibility and boost consumer interest. According to sociologist Herbert Krugman’s “Three Hit Theory”, consumers need to encounter a product at least three times before forming a lasting impression. As a seller, you can use Carousell Ads such as “Shoutout” and “Spotlight” to ensure your products are seen whether shoppers are browsing or searching. The “Bump” feature can increase your product’s exposure by up to 70%, ensuring your store leaves a lasting impression.
Carousell’s large and active user base means there’s plenty of potential to convert traffic into actual customers. Use Carousell’s simple yet powerful seller tools to maximize this peak sales season. Start planning your online store marketing strategy for Black Friday and Singles’ Day now, and make the most of the year-end shopping frenzy. Ready to take your side hustle to the next level? Contact our professional team today for a free consultation!
