The modern consumer’s approach to home hygiene fundamentally shifted in recent years. Recognising a critical gap in the market during the COVID-19 pandemic, a time when households became hyper-focused on the cleanliness and disinfection of their living spaces and furniture, Shawn founded Brisc Services in 2022.

Initially launching as a commercial cleaning service tackling condominiums, industrial spaces, and offices, Brisc Services quickly identified a pressing need in the residential sector. The team ventured into household cleaning with a clear mission: to bring professional, affordable services directly to the end consumer. Today, their best-selling offerings are specialised cleaning, such as post-renovation, post-tenancy, and move-in deep cleans alongside dedicated furniture, upholstery, mattress, and carpet cleaning. To provide a comprehensive suite of solutions, they also offer high-value optional add-ons, including deep floor cleaning, high-pressure jet washing, disinfection services, and formaldehyde treatments, ensuring homes are not just visually clean, but structurally safe.

For a service-based business, visibility is everything. To reach a wider target audience beyond traditional commercial contracts, Brisc Services knew they needed a robust online presence.

When it came to selecting the right platform, Carousell was a strategic choice. The platform’s demographic is densely populated with household users, homeowners, and individuals navigating life transitions like moving or renovating, the exact consumer base that requires specialised cleaning. By tapping into Carousell, Brisc Services positioned itself directly in front of its ideal clientele. Furthermore, the platform’s suite of seller tools has proven highly effective, allowing the business to actively utilize different features to maximise their reach and visibility within the marketplace.

Like any growing enterprise, the transition to a broader consumer market came with its own set of hurdles. One of the biggest challenges Shawn faced when first selling online was the sheer diversity of inquiries. Engaging with different types of customers requires adaptability, particularly when it comes to aligning service expectations. In the cleaning industry, defining what constitutes a “deep clean” versus a standard clean is vital to customer satisfaction. By prioritising clear communication and managing expectations to closely match the high-quality services they provide, Brisc Services overcame this early hurdle.

The results of this persistence have been significant. Since establishing their presence on Carousell, Brisc Services has experienced notable growth in their B2C department. The platform has effectively bridged the gap between their services and the broader user community across Singapore, allowing them to cater to a wide spectrum of consumers.

In the home service industry, trust is the ultimate currency. Interacting with customers on Carousell has led to deeply rewarding experiences that validate the company’s hard work.

Over time, Brisc Services has cultivated a base of appreciative, repeat customers who consistently engage them for recurring services. The level of trust they have built is so profound that clients frequently feel comfortable leaving the service crews alone in fully furnished units while they run errands. The warmth of the Singaporean community has also left a lasting impression on the team. In one particularly memorable instance, a grateful customer bought lunch for the entire cleaning crew and invited them to sit down and share the meal together inside their home after the job was completed, a true testament to the strong, respectful relationships Brisc Services builds with its clients.

For other merchants considering joining Carousell Business, Shawn offers practical advice: do not shy away from the platform’s backend features. He highly recommends exploring the various types of seller tools available to find what works best for your specific niche. Moreover, he emphasises the importance of leaning on platform support, advising new sellers to seek help from their dedicated account managers whenever there is uncertainty.

When asked what drives him to keep pushing the business forward every single day, Shawn points to his core mission:

“The thought of bringing affordable cleaning services to the household with trained service crew to provide responsible service to different types of household be it those with elderly or young kids”

This commitment to safety, affordability, and responsible service ensures that every demographic, especially the most vulnerable, can enjoy a clean and healthy living environment.