But the leads generated from search engine-based investments and some online classifieds sites were tepid and added little to the bottom line. Delia, who had effectively used Carousell to sell second-hand items quickly, wondered if it would work as well for her business – and she was not disappointed.
After focusing her marketing spend on the classifieds marketplace, Delia was getting at least 10 quality leads a day for @airple.com.sg – and up to 30 when helped along by hot weather.
“From the time we first started listing, we received very good responses. We purchased Coins, and started using Bump and Spotlight. We found a lot of people “liked” our listings once we promoted them, so we knew people were looking and that we were reaching the right people on Carousell,” the 40-year-old explains.
Because of its strong lead-generation potential, Carousell remains Airple’s advertising and marketing platform of choice.
The five-star rated company, which has close to 1,000 followers, regularly runs Carousell-only promotions and discounts. Airple invests about $2000 a month on Coins, and generates more than 10 times that in returns, she says.
“Carousell gives us great exposure and allows us to reach out to many customers. It definitely makes sense to use Carousell to promote our business.”