Insights

Carousell Philippines' 2021 Year-end Round Up

Almost 2 years into the COVID-19 pandemic, millions of people have adapted their lives to the new normal. We’ve seen a major share-shift towards how people shopped, and how people consumed content. Digital adoption was pushed forward exponentially, and this brought a new variety of shoppers online as brands around the world shifted to a read more
Mother's Day merchant guide on Carousell
April 21, 2022

Mother’s Day e-commerce trends on Carousell

With Mother’s Day just around the corner, get geared up for buyers looking to show their mothers some love. Consumers spend anywhere between $20 to $100 on gifts for Mother’s Day and it doesn’t stop short at just mothers. Grandmothers, wives, sisters, and even daughters or anyone that’s been a mother-like figure will be on
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Merchants' guide to CNY marketing in 2022
January 12, 2022

2022 Year of the Tiger: Merchants’ guide to Chinese New Year marketing in the Philippines

Chinese New Year – It’s that time of the year again. We’re all excited to be raking in red packets and stuffing our bellies full with specialty goodies that are traditionally made once a year. It’s the Year of the Tiger, which once again brings plenty of opportunities for merchants to incorporate its themes into
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Successful e-Commerce campaigns on Carousell
November 02, 2021

Successful 11.11 e-commerce campaigns and marketing tactics

We are avid believers of responsible purchases, which means to purchase only what is needed. While 11.11 is a great time for shoppers looking for deals, we encourage both buyers not to buy on impulse, and merchants to refrain from encouraging wasteful practices. Because of this, we encourage sellers to offer the best deals on
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Advantages of selling services online - Carousell
August 31, 2021

Advantages of selling services online on an e-commerce platform

Traditionally, e-commerce platforms are mainly used to buy and sell tangible products. However, in recent years, these online platforms have expanded to also include selling services. Whether it's looking for freelancers that are experts in graphic design, joining a tour as they explore a new city, wanting to make some lifestyle changes, having to fix
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August 23, 2021

Why and How to Start Your Own E-commerce Business

More and more people are turning to online shopping because of its efficiency, convenience, and wide selection of products. During this time of COVID, it has the added benefit of not having to be outside and allowing individuals to keep safe with contactless shopping. According to Adobe's 2021 Digital Economy Index, global e-commerce has hit
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An unusual year in review – Philippines 2020

The year 2020 was far from ordinary. We’ve seen some interesting changes within Carousell, and we’re here to share key insights with you – so you can plan your business strategies for a better year ahead. Emerging trends1. More merchants seeing benefits of video marketing In the Philippines, overall search volume on Carousell increased by
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