Pricing techniques to maximise profit for your online store

You have an online store. Congratulations! The next step is to market your shop so that you can optimise sales. What we often hear when talking about marketing is the 4 Ps: product, place, promotion, and price. As a major component of the 4 Ps, it's important to price your products or services strategically since

Stand Out From the Crowd With These 5 E-commerce Strategies

Thanks to technology, it is becoming increasingly easier to set up shop and start selling. The downside to that is competitors will follow suit. Making a great first impression is critical to attract visitors and convert them into customers. Learn how to stand out from the crowd and increase customer engagement using these 5 e-commerce

Online Car Dealership in Singapore: Trends 2021

Car prices are exceptionally expensive in Singapore, topped off with high COE prices and car insurance, one must heavily consider before buying one. Which is why the second hand car market in Singapore is thriving. With the digital shift accelerated due to the pandemic, it is set to continue post-pandemic as more consumers realise the

Property Trends to Watch For in Singapore in 2021

Property buyers’ priorities have evolved significantly due to the pandemic. We’ve put together a list of trends we’ve noticed in the property industry, so you’ll never fall behind. 1. Location matters more than before Location has always been an important consideration in property hunting. However, the pandemic has brought about new significant considerations in property

How to market a service in a local online marketplace

While the e-commerce industry has evolved massively over the past few years, most of the products being marketed and sold online are often tangible goods as observed on eBay or Amazon. While services are less common, there is an increasing number of businesses that provide services being seen on local online marketplaces that cater to

Connecting With E-Commerce Buyers: Speak Their Language

No, we’re not saying you need to learn a different language.  We’re just saying It’s important to know what persona your ideal customer falls in, and how they would potentially look for a product they intend to purchase or research on to buy later.  What is a buyer persona? Buyer personas are representations of your