Sustainable marketing for e-commerce: Strategies and best practices

95% of millennials on the Carousell app feel purchasing pre-owned items is more sustainable, with 50% of survey respondents feeling strongly about it. In line with a slew of environmental awareness days across March and April, we’ll cover why it’s important for local businesses to start leveraging on the benefits of sustainable marketing. What are

Retailers in 2022: Our Best Sale Strategies

As a retailer, the fact is this – you’ll no doubt face fast-growing competition in digital marketing and you’d also have to adapt to a rapidly-growing consumer base that is tech-savvy and searching for the best buying experience. It is a daunting task indeed. The big question is, what’s the best way to achieve this?

4 Challenges for Ecommerce in 2022

While the COVID-19 pandemic brought about a multitude of challenges, resulting in businesses shuttering, it is also noteworthy that huge opportunities for growth and development for ecommerce surfaced alongside it. Globally, BusinessWire reported that online sales shot up by about 19% in 2021. Indeed, some regions experienced even higher numbers. For example, by the close

Ecommerce Store Versus Marketplace: All You Need to Know

When retailers decide to start selling their products online, there is one question that runs through their minds – to start an e-commerce store or to list on a marketplace? An e-commerce website is a platform that you use to sell only your business’ products. Here, there are only two main parties: the e-commerce site

Our Marketing Strategies for Retailers in 2022

Have a retail business and been wondering how to optimise sales and profits? Perhaps 2021 wasn’t so great for your business and you’ve been thinking of new ways to bolster it in the first quarter of 2022. It is time to rethink your marketing strategies, and we’re here to help. Whether you have a fashion,

Omnichannel Strategy: 7 Tips to Drive Conversions

An omnichannel strategy is an advanced marketing method targeted at impacting the activity of a company at all levels. In a study done by The Business Insider, researchers concluded that omnichannel is a highly effective marketing method in driving conversion and brand strengthening.  That’s why it’s becoming common not just for large companies but also