Insights

An unusual year in review – Singapore 2020

The year 2020 was far from ordinary. We’ve seen some interesting changes within Carousell, and we’re here to share key insights with you – so you can plan your business strategies for a better year ahead. In Singapore, overall search volume on Carousell increased by 450% compared to 2019. Emerging trends1. More merchants seeing benefits read more
May 06, 2021

How to market a service in a local online marketplace

While the e-commerce industry has evolved massively over the past few years, most of the products being marketed and sold online are often tangible goods as observed on eBay or Amazon. While services are less common, there is an increasing number of businesses that provide services being seen on local online marketplaces that cater to
January 22, 2021

Connecting With E-Commerce Buyers: Speak Their Language

No, we’re not saying you need to learn a different language.  We’re just saying It’s important to know what persona your ideal customer falls in, and how they would potentially look for a product they intend to purchase or research on to buy later.  What is a buyer persona? Buyer personas are representations of your
January 04, 2021

4 Best Practices to Boost Your Online Selling Experience

So you’ve successfully opened up a business online. Congrats, the online e-commerce space is thriving more than ever, thanks in no small part to the COVID-19 pandemic. Maybe you’re a veteran already, or perhaps one that’s newly transitioned and you’re already enjoying the perks of online commerce. Nonetheless, as the e-commerce industry continues to evolve,
December 15, 2020

Top 3 challenges SMBs face in venturing into e-commerce and how to solve them

Due to the COVID-19 pandemic, 31% of Singaporeans reduced shopping from brick & mortar stores. 41% started working from home more than before, and 37% increased their online shopping activities. Evidently, consumer behaviour has shifted as more turn to online alternatives. Furthermore, a study has shown that 44% of Singaporeans prefer to shop online post-outbreak.
August 25, 2020

COVID-19 has rocked our world, and definitely not in the way you would expect it to.

From the start of stricter measures in March, we’ve heard of tons of businesses shuttering due to the lack of footfall. Singapore has also seen the retail sector take its biggest fall since 2016, plummeting by 13.3% since March this year. 

August 25, 2020

Pros and Cons of Instagram Shop (IG Shop)

Instagram is no doubt one of the most recognisable social media platforms for tech-savvy and general users. With more and more options available to users, it’s become more than just a place for content creation and leisure.