Insights

2022 Year of the Tiger: Merchants’ guide to Chinese New Year marketing

Chinese New Year – It’s that time of the year again. We’re all excited to be raking in red packets and stuffing our bellies full with specialty goodies that are traditionally made once a year. It’s the Year of the Tiger, which once again brings plenty of opportunities for merchants to incorporate its themes into read more

Year-End Trends: Online Consumer Behavior and How Businesses Can Leverage Them to Implement Marketing Strategies in Singapore

It is that time of the year when the shopping frenzy bug bites. The festivities are just around the corner and, as is tradition, people are expected to go on a shopping spree, the effects of the pandemic notwithstanding.   The societal impact of the pandemic in Singapore at year-end Pre-COVID-19, this used to be
December 15, 2021

Carousell Singapore’s 2021 Year-end Round Up

Almost 2 years into the COVID-19 pandemic, millions of people have adapted their lives to the new normal. We’ve seen a major share-shift towards how people shopped, and how people consumed content. Digital adoption was pushed forward exponentially, and this brought a new variety of shoppers online as brands around the world shifted to a
November 02, 2021

Successful 11.11 e-commerce campaigns and marketing tactics

We are avid believers of responsible purchases, which means to purchase only what is needed. While 11.11 is a great time for shoppers looking for deals, we encourage both buyers not to buy on impulse, and merchants to refrain from encouraging wasteful practices. Because of this, we encourage sellers to offer the best deals on
September 20, 2021

Optimising product images to stand out on e-commerce marketplaces

Time spent buying things online has increased dramatically over the past 2 years. Worldwide, time spent in shopping apps grew 49% year-on-year in Q1 2021. While this is good news for digital commerce, it also means competition is on the rise. This is especially so on e-commerce marketplaces, where sellers compete in specific product categories.
August 31, 2021

Advantages of selling services online on an e-commerce platform

Traditionally, e-commerce platforms are mainly used to buy and sell tangible products. However, in recent years, these online platforms have expanded to also include selling services. Whether it's looking for freelancers that are experts in graphic design, joining a tour as they explore a new city, wanting to make some lifestyle changes, having to fix
August 23, 2021

Pricing techniques to maximise profit for your online store

You have an online store. Congratulations! The next step is to market your shop so that you can optimise sales. What we often hear when talking about marketing is the 4 Ps: product, place, promotion, and price. As a major component of the 4 Ps, it's important to price your products or services strategically since