Insights

An unusual year in review – Singapore 2020

The year 2020 was far from ordinary. We’ve seen some interesting changes within Carousell, and we’re here to share key insights with you – so you can plan your business strategies for a better year ahead. In Singapore, overall search volume on Carousell increased by 450% compared to 2019. Emerging trends1. More merchants seeing benefits read more
May 06, 2021

Online Car Dealership in Singapore: Trends 2021

Car prices are exceptionally expensive in Singapore, topped off with high COE prices and car insurance, one must heavily consider before buying one. Which is why the second hand car market in Singapore is thriving. With the digital shift accelerated due to the pandemic, it is set to continue post-pandemic as more consumers realise the
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May 06, 2021

Property Trends to Watch For in Singapore in 2021

Property buyers’ priorities have evolved significantly due to the pandemic. We’ve put together a list of trends we’ve noticed in the property industry, so you’ll never fall behind. 1. Location matters more than before Location has always been an important consideration in property hunting. However, the pandemic has brought about new significant considerations in property
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May 06, 2021

How to market a service in a local online marketplace

While the e-commerce industry has evolved massively over the past few years, most of the products being marketed and sold online are often tangible goods as observed on eBay or Amazon. While services are less common, there is an increasing number of businesses that provide services being seen on local online marketplaces that cater to
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January 22, 2021

Connecting With E-Commerce Buyers: Speak Their Language

No, we’re not saying you need to learn a different language.  We’re just saying It’s important to know what persona your ideal customer falls in, and how they would potentially look for a product they intend to purchase or research on to buy later.  What is a buyer persona? Buyer personas are representations of your
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January 04, 2021

4 Best Practices to Boost Your Online Selling Experience

So you’ve successfully opened up a business online. Congrats, the online e-commerce space is thriving more than ever, thanks in no small part to the COVID-19 pandemic. Maybe you’re a veteran already, or perhaps one that’s newly transitioned and you’re already enjoying the perks of online commerce. Nonetheless, as the e-commerce industry continues to evolve,
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December 15, 2020

Top 3 challenges SMBs face in venturing into e-commerce and how to solve them

Due to the COVID-19 pandemic, 31% of Singaporeans reduced shopping from brick & mortar stores. 41% started working from home more than before, and 37% increased their online shopping activities. Evidently, consumer behaviour has shifted as more turn to online alternatives. Furthermore, a study has shown that 44% of Singaporeans prefer to shop online post-outbreak.
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