The continued rise of a digital lifestyle has shaped consumer behaviour like never before leading to unprecedented growth opportunities for businesses. However, this holds true only if they leverage a cost-effective strategy since the costs of selling your products online can possibly exceed the revenue you generate.
How exactly can budding entrepreneurs stay on track, stand out from the crowd, and begin to reach their business goals? To answer this question, we present our top online selling tips for 2022.
Ride on Trends
Trying a “spray and pray” approach when marketing is rarely a good idea. If you try to sell to anyone and everyone, without regard to a well-defined target market or current trends, then your marketing might not make much of an impact.
Trends also grow and decline depending on a variety of factors. Take the classic cheongsam for instance, where demand peaks during the start of the year prior to the Chinese New Year celebrations.
A more calculated approach would involve defining who exactly are most likely to be interested in your products, analysing search trends and interest, and using the best possible tools and resources to make sure your product reaches the right people.
Leverage Social Media
It should come as no surprise that social media is a potentially great method for advertising your products and your business in general. But as with other aspects of marketing, not all approaches are equally effective.
Simply posting about your business and products on your favourite social media site might not be enough. You can and should consider other types of platforms as well. Blogs, videos on sites such as YouTube and TikTok, live streaming platforms and e-commerce marketplaces like Carousell are all viable depending on what you are selling and who you intend to sell to. Online forums may also be a good option, especially if you want higher levels of engagement.
Utilise Reviews and Testimonials
Potential customers who are on the fence would usually research before deciding on a purchase. Reviews and social proof can and most certainly will impact purchase decisions. This is why it’s important to encourage satisfied customers to leave reviews and testimonials. For example, consumers are 2x more likely to purchase a product listing on Carousell after reading positive reviews on a seller’s profile.
Clear Doubts by Assuring Customers
Offering assurances to fence sitters and potential buyers can help nudge in more paying customers. The most obvious of these assurances would be a money-back guarantee or a return policy in case the buyer isn’t satisfied with their purchase, since a guarantee sends a signal that you’re confident in the product’s quality. Otherwise, ensure you provide excellent post-purchase service to retain trust in your customers.
Use the Best Online Selling Platform Possible
The foundation for all of the tips we’ve mentioned is to use the best possible online platform to showcase and sell your products and build your online brand.
Carousell College can help you sell in seconds, as well as reach more buyers and gain more prominence using our Bump, Spotlight, and Shoutout ads. We also offer in-app protection to make online payments from your customers secure and painless.