The market value for home services in Southeast Asia is expected to grow at a Compound Annual Growth Rate (CAGR) of 54% to reach 258.47 billion from 2020 to 2025. 26% of that market growth alone is from Singapore signalling unprecedented growth for the home service industry. Despite the large potential of the industry, many home service businesses struggle with generating inquiries effectively.
While the advertising space within the home services industry may be oftentimes costly, here are some ways to market your home services business effectively.
To sum up:
– Leverage customer reviews to build a reputation.
– Take every effort to reinforce your brand on an offline
– Make use of social media to engage customers and demonstrate authority in the field.
– Use e-commerce platforms to broaden your market reach.
Let Your Reputation Speak for Itself
Online reviews have emerged as a potent force for social proof resulting in a significant effect on purchase behaviour. According to the Local Consumer Survey 2022, 98% of consumers read online reviews and 49% trust consumer reviews as they would a recommendation from a friend or a family member. This study is a reflection of the growing trend in social consumption happening globally.
Although often neglected, the simple act of responding to reviews showcases your brand personality and demonstrates your commitment to customers, elevating the brand experience to effect higher sales and better customer satisfaction. In fact, 89% of consumers read business responses to online reviews.
Consider listing your brand on search engines such Google Business Profile, social media or popular marketplaces like Carousell that allow you to interact with your customers, whether it’s through reviews or via chat, while listing your home services business.
Reinforce Your Branding On and Offline
Generally, the more familiar people are with something, the more willing they are to trust and gravitate towards it – so much so that 75% of global consumers continue to buy from brands they bought from in the past.
Home service businesses can leverage this buying behaviour to increase the effectiveness of their marketing efforts. This can be done by capturing the mindshare of your target consumers through showcasing your brand via platforms that your customers are familiar with.
Be Active on Social Media
Today, the average user spends 2 hours and 30 minutes on social media daily. Make use of social media platforms to engage and interact with your customers.
Your social media pages can be used to share home service tips, tricks and DIYs as well as updates about your business. This is a great way of building your brand authority and demonstrating your knowledge and experience in the field.
Capitalise on the Advantages of Marketplace Listings
Generating high-quality and relevant traffic is important since this is the first step to capturing inquiries. For home service businesses, generating leads via your own website may seem intuitive.
The risk? Sometimes the money, resources and effort spent generating traffic and inquiries may not always result in a positive return on investment (ROI), especially if your marketing strategy isn’t executed effectively.
Oftentimes, smaller brands rely heavily on their digital agencies where success is largely dependent on finding an experienced and capable team, which could be a difficult endeavour for many. While generating high-quality traffic is an issue that plagues standalone websites given the time and resource constraints, placing your brand on established marketplaces is almost always less costly and more effective.
The Carousell Edge
At Carousell, we know how difficult it can be to market services. Our seller tools make it easy for businesses to gain more traffic and inquiries. Click here to get a free consultation on how to grow your business. Alternatively, you can browse our industry insights for ways to optimise your business for success in the digital era.